Henry Rollins may not smoke weed personally, but he’s just the right person to motivate a crowd of thousands involved in the legal marijuana industry. The legendary punk rock and spoken word musician will deliver the keynote speech at the International Cannabis Business Conference held this Friday at San Francisco’s Hilton Union Square. “While I don’t smoke marijuana, perhaps I’m one of the perfect people to speak at this thing,” Rollins said in an interview with the San Francisco Chronicle’s cannabis editor David Downs. “… This is bigger than your profit margin. This is bigger than making something legal. You are changing cultural perceptions of who uses cannabis.” Rollins will join special guests John Salley, who will talk about investing, and former Democratic Sen. Tom Daschle’s son Nathan, who hopes to teach California’s legal pot industry “how to speak Republican” under a Trump administration. “I have no crystal ball on the guy. From what he says, if I’m to believe him — he keeps telling me he’s a businessman and he makes deals,” said Rollins. “… He wants to make America wealthy, well, this is definitely a way to go about it. I can see him being almost very libertarian with cannabis.” Tickets for the International Cannabis Business Conference in San Francisco are still available online.